Retail Sector: FINE JEWELRY

Challenge: Introduce the young, modern, female consumer to the first North American concept store
for an international fashion brand expanding into retail jewelry sales.

Retail Sector: OUTDOOR POWER EQUIPMENT

Challenge: Differentiate a multi-generational outdoor power equipment dealer from big box retailers by appealing
to families through humor and the human touch. Result: "The Original Lawnmoower"

Services Sector: REAL ESTATE

Challenge: Completely reinvent the image for a large, privately owned company of agents with a
longstanding reputation for quality but little differentiation from competition.

Services Sector: FINANCIAL

Challenge: Reshape the member demographics of a community credit union to include a younger
component up to age 30 by offering a relatable message and incentive.

Services Sector: FINANCIAL

Challenge: Create a unique look for a woman-owned financial advisory firm with cultural ties to
its marketplace, reflecting the value the company places on individuality and community.

Non-Profit Sector: PUBLIC SCHOOL SYSTEM

Challenge: Encourage volunteers to support the programs of a major urban public school system by
communicating the simplicity and excitement of making a difference.

Services Sector: FINANCIAL

Challenge: Develop a fresh visual framework that separates a community credit union from traditional
banks without trivializing the importance of its rate offerings.

Retail Sector: FINE JEWELRY

Challenge: Use television to position a multi-state, family-owned fine jewelry retailer on the basis of
the owners' personal convictions about the importance of quality, integrity, love and family.

Retail Sector: FINE JEWELRY

Challenge: Use radio to create a consistent persona for a multi-state, family-owned fine jewelry
retailer by sourcing a classic voice to deliver emotive scripting.