Messaging: MULTI-MEDIA STORYTELLING

Challenge: Plan and provide all media services to deploy multi-million-dollar national media budgets in print,
broadcast, point of purchase, transit and e-channels.

Messaging: INVESTOR RELATIONS

Challenge: Communicate the strategic vision of the chief executive officer of a leading public company
with clarity and consistency, using multiple investor relations channels.

Messaging: CORPORATE CITIZENSHIP

Challenge: Implement a localized market-by-market press campaign to promote a client's national partnership
with the award-winning television show "Extreme Makeover: Home Edition" as each house is built.

Messaging: EDITORIAL AND PRESS RELATIONS

Challenge: Leverage press relationships to achieve corporate and product coverage, expert-source
editorials, blogs and news coverage, while providing authorship and ghostwriting as needed.

Messaging: INTERNAL COMMUNICATIONS

Challenge: Produce consistent and credible internal messaging for a multi-national company, including
management-to-employee communications, newsletters, Intranet content and human resources directives.

Messaging: EXTERNAL COMMUNICATIONS

Challenge: Create a local client's first Internet presence from the ground up, with separate portals and
pathways through the site for commercial and consumer visitors.

Messaging: SPEECHWRITING

Challenge: Provide personal speechwriting and coaching for company executives, with a focus on themes
that resonate with employees, investors, industry stakeholders and customers.

Messaging: MEDIA BUYING AND PROCESSING

Challenge: Revitalize the nation's oldest seed company by using print advertising, public relations
and direct marketing to promote its heritage as relevant to today's values.

Messaging: TRADE PRESS DISTRIBUTION

IndustryWire is a proprietary press database and email service available to clients of Balboni Associates.
It gives companies a unique, direct-to-editor channel for trade press releases targeted by industry.