Industrial Sector: EQUIPMENT RENTAL

Challenge: Communicate the strength and stability of a world leader in the presentation of its financial results,
while remaining sensitive to the economic environment.

B2B Market Sector: VERTICAL SOFTWARE

Challenge: Brand and launch a new business management system in the United States and Canada using
imagery suitable for an established company serving a conservative vertical.

Industrial Sector: SCRAP METAL

Challenge: Differentiate a large, regional metals recycler by using its truck fleet, building exteriors and other
non-traditional means to combat the perception of a low-tech industry.

Channel Sector: GREEN INDUSTRY

Challenge: Promote supplemental products that can be cross-sold to professional growers and home gardeners, manufactured by a company known primarily for soil mixes.

B2B Market Sector: ARCHITECTURAL DESIGN

Challenge: Create a direct marketing campaign to showcase a series of achievements in architectural and
interior design without being overly commercial.

Industrial Sector: ENGINEERING

Challenge: Communicate, through copy, the value-added integration of services offered by a global leader
at its technical campus in Mexico's free trade zone.

B2B Market Sector: COMMERCIAL HORTICULTURE

Challenge: Develop a multi-level marketing strategy, including trade shows and print advertising, to appeal to commercial growers on the basis of their main concern: that inferior soil mixes affect crop performance and profitability.

B2B Market Sector: INTERNATIONAL TRADE DATA

Challenge: Promote the practical and competitive value of trade intelligence to food wholesalers, retailers and
importers, with the objective of selling database subscriptions.

Retail Sector: VERTICAL SOFTWARE

Challenge: Develop a visual framework for the marketing of rental business software that allows for
future expansion into other vertical markets without rebranding.